Know the Different Types of Media

PFG Team

Published on: 26/11/2025

To maximize your PR return, you must understand the different types of media, which range from Tier 3 Quick Wins (2-6 weeks) that build early momentum to Tier 1 National Coverage (3-6 months) that cements long-term authority. This strategic layering ensures your brand builds compounding visibility, where each feature contributes to securing bigger, more impactful press over time.